Bucherer USA, Parent Company of Tourneau, Announces Acquisition of Baron & Leeds
Bucherer USA, the parent company of Tourneau, acquired Baron & Leeds, a premier luxury retailer of fine watches and jewelry in California and Hawaii. Terms of the transaction were not disclosed.
Founded in 2002, Baron & Leeds is an internationally recognized shopping destination for fine timepieces and jewelry. The Company operates two Rolex boutiques located at South Coast Plaza in California and International Market Place in Honolulu. The Company also owns and operates two Baron & Leeds stores located in Maui at Whalers Village in Lahaina and at The Shops at Wailea.
According to Ira Melnitsky, Chief Executive Officer of Tourneau, the acquisition of one of the country’s leading retailers of fine watches and jewelry represents an important step forward in the Tourneau’s growth.
“We are proud to be able to expand our customer relationships in both California and Hawaii. Baron & Leeds has always shared our passion for exceptional products and unparalleled customer service and we are excited to welcome all of their employees to our team,” commented Melnitsky.
Guido Zumbühl, CEO of the Bucherer Group, said, “We take great pride in partnering with companies who complement and align with our quest for perfection, warm hospitality and constantly aspire to delight customers with fascinating brands and products. Baron & Leeds meets all of these criteria and we are excited to welcome them to the Bucherer family.”
Bucherer is much more than a watch retailer today. In addition to retail stores, Bucherer sets itself apart with its Carl F. Bucherer watch manufacturing brand and a separate jewelry line under the brand name Bucherer Fine Jewellery.
Carl F. Bucherer is one of the few remaining family-owned Swiss watch manufacturers.
Timepieces and movements are developed and produced in the brand’s own workshops in Switzerland. Milestones are the manufacturer’s own movement families, which are partly driven by an external rotor – an innovation that Carl F. Bucherer was the first to put into series production. With its exclusive watch creations, Carl F. Bucherer epitomizes high-quality Swiss craftsmanship, unmistakable style and detailed sophistication.
At the same time, Bucherer has established an exclusive reputation over the past 130 years for first-class jewelry offered under the brand name Bucherer Fine Jewellery. Collections are designed and produced in the company’s own ateliers, and the company’s expertise is second to none in diamonds and unique gemstones. These unique elements are the core components of the Bucherer Fine Jewellery range.