Berluti reopened the London flagship store

Step-by-step Berluti Maison expands globally. After the enrollment of Jeremy Irons and Pierre Casiraghi as Ambassadors, the manufacturer and retailer of luxury men’s shoes and fashion has landed again in London. The luxury label has unveiled a new three floors London home for its ready-to-wear, menswear, accessories and shoe collections.

Designed by French-born designer Gwenaël Nicolas, the store is a new enlarged version of the brand’s original shoestore on Conduit Street. Gwenaël Nicolas included a leather-walled space for appointments with the tailors.

“We wanted to create a men’s club where the atmosphere and feeling belongs to a private place where men can feel at home,” creative director Alessandro Sartori told WWD. “We chose London because the idea was to open the first maison where the history of the brand was.”

Part of the LVMH luxury group, Berluti is helmed by Antoine Arnault and Creative designer Alessandro Sartori, formerly of Italian luxury brand Zegna.