The avant-garde So/ is sauntering into Spain



SO/ Sotogrande will enjoy an enviable location in close proximity to some of the most exceptional golf and polo fields in Europe.

SO/ is the most avant-garde brand in Accor’s luxury portfolio, which combines vibrant local energy with creative gastronomic experiences and modern luxury service. Accor’s avant-garde lifestyle brand SO/ will open its first hotel in Spain.

SO/ Sotogrande; @accor

Expected to officially debut in 2021, the luxury hotel located in the south of Spain in Sotogrande, the largest privately-owned residential development in Andalusia, will present a combination of social spaces, exclusive experiences and distinctive “Just Say SO” services that celebrate Mediterranean culture.

SO/ Sotogrande Resort & Spa will reflect the brand’s rebellious luxury in this idyllic setting within the Costa del Sol, blending exclusivity with the brand’s commitment to dynamic gastronomy and upbeat vibrant well-being. Upon completion of an extensive renovation and repositioning program of the historical Almenara Hotel, SO/ Sotogrande is expected to open in Spring 2021.

Sotogrande is a prestigious destination located on the southern tip of Spain that is known for its residential sports and leisure offerings. Nestled on the Mediterranean coast between Marbella and Gibraltar, SO/ Sotogrande will be the perfect starting point for visitors to explore Andalusia. Guests will have the opportunity to enjoy Tarifa and its “boho” spirit, stroll through the wine region of Jerez, or enjoy authentic and picturesque villages like Ronda and its rich Moorish history.

So/ Hotel Mauritius; @accor group

Overlooking all of Sotogrande, the new luxury hotel will feature 151 stylish rooms with 24 suites, setting new standards for true luxury hospitality within the destination.

SO/ Sotogrande will also feature extensive landscaped gardens with breathtaking views of the sea, Gibraltar and the Andalusian countryside, and will enjoy an enviable location in close proximity to some of the most exceptional golf and polo fields in Europe. This authentic oasis will capture the essence of Sotogrande’s originality. Sotogrande is located conveniently near the international airports of Malaga, Gibraltar and Jerez, and is a half an hour away from Marbella and Puerto Banús.

Sotogrande is set apart from other elite destinations in Europe by the breadth and variety of its world-class sports and leisure offering. Three of Europe’s best golf courses (Real Club Valderrama, La Reserva Club, Real Club de Golf Sotogrande) can be found within a four kilometers radius. Moreover, an expanded equine infrastructure, including three polo clubs, is a celebration of the Andalucían equestrian culture, while the Mediterranean shore provides the perfect setting for watersports. The region’s 1,300 sqm nature reserve also provides the perfect space to either lose oneself in the most tranquil of environments or invite colleagues along for team building adventures.

So/ Hotels; @accor

SO/ Sotogrande is destined to become one of the most exclusive holiday and leisure destinations in southern Europe. Whether there to relax or work, guests will be spoiled for choice with five swimming pools, nine dining spaces, more than 2,000 square meters of spa and fitness facilities, and nearly 1,000 square
meters of conference and meeting space, including an outdoor auditorium.

SO/ Sotogrande is an exciting new hotel for the SO/ portfolio, which includes recent additions such as SO/ Paseo del Prado Havana, SO/ Auckland, SO/ Berlin Das Stue, SO/Vienna and SO/ St. Petersburg. With an ambitious plan to expand its global presence in the coming years, SO/ plans to open new hotels in Kuala Lumpur, Koh Samui, Dubai, Paris, Melbourne, and Los Cabos.

So/ Hotel Mauritius; @accor

So/ Hotel Mauritius; @accor