2017 Frankfurt Motor Show : Mercedes-AMG Project One is among several world premières of innovative concept cars

Big plans to unfold at the 2017 Frankfurt Motor Show (14 – 24 September, 2017). The automotive brands are reinforcing their ambition to help shape the mobility of tomorrow.

Mercedes-Benz Cars is exhibiting around 100 vehicles in Frankfurt, among them several world premières of innovative concept cars. With the Mercedes-AMG Project ONE the sports car and performance brand is celebrating the highlight of its 50th anniversary.

Around 400 employees have been working for over two months on planning and realizing the Mercedes- Benz presentation areas covering more than 11,000 square metres. 970 tonnes of steel, over 250 kilometers of wiring and around 6000 lights were installed in the Festival Hall, for example.

This hypercar with Formula 1 hybrid drive technology points the way to AMG’s “Future of Driving Performance”. A new smart showcar shows an intelligent solution for shared urban mobility. Further outlooks on the full electrification of the portfolio are provided by a concept car in the compact car segment and the GLC F‑CELL, a pre-series model with fuel cell hybrid drive.

Also celebrating their world première at the show are the comprehensively updated S-Class Coupé and S‑Class Cabriolet in both the standard and AMG versions, which round off the model range.

Mercedes-Benz X-Class pick-up

This will also be the show première of the new X‑Class, the pick-up by Mercedes-Benz. One key element of the trade fair presentation is the me Convention, a new joint event format for Mercedes-Benz and the South by Southwest (SXSW). It is being held from 15 to 17 September with the motto #createthenew.


The Mercedes-AMG Project ONE is a near-series study of a hypercar. The hypercar’s series version will be the first ever automobile to feature genuine Formula 1 hybrid technology.

With the new, electrically powered smart showcar, the brand is exhibiting a study by the recently founded product and technology brand EQ as a world première. This fully autonomously driving study is the first model to comprehensively embody all four pillars of the automotive brand’s corporate strategy CASE: “Connected”, “Autonomous”, “Shared” and “Electric”. “It stands for maximum mobility efficiency in and for the urban environment thanks to systematic further development of the carsharing concept, and makes the vision of individualised, highly flexible urban public transport a reality,” explained the Daimler brand.

Mercedes-Benz EQ concept vehicle interior Mercedes-Benz EQ concept car

A further Mercedes-Benz world première will be the first, fully electric EQ concept vehicle within the compact car segment. With its “EQ” brand Mercedes-Benz will in future also offer compact vehicles with electrically driven power units to consequently make electromobility available for an important target group. A fuel cell plug-in hybrid vehicle will also make its first ever appearance at the event.

The Mercedes-Benz GLC F‑C ELL combines practical advantages such as a long range and short hydrogen fuelling times with locally emission-free driving. Also having their debut in Frankfurt are the comprehensively updated S‑Class Coupé and S‑Class Cabriolet in the standard and AMG versions.

The Mercedes among pick-ups is celebrating its public première at the IAA show. The Mercedes-Benz X‑Class combines the typical attributes of a pick-up – robust, functional, durable, and suitable for off-road driving – with the classic strengths of a genuine Mercedes – design, comfort, driving dynamics, and safety. With its SUV design as a hallmark feature of the brand, the X‑Class fits smoothly into the Mercedes-Benz portfolio.

Mercedes-Benz has teased its AMG Project One hypercar in a new video series featuring Formula 1 driver Lewis Hamilton.



Mercedes-Benz Cars at the 2017 International Motor Show