Eco-friendly process makes blue jeans “greener”

Advanced Denim: a new concept for sustainable denim production Eco-friendly jeans Advanced Denim, a new concept for sustainable denim production, was presented at the 16th annual Green Chemistry & Engineering Conference, sponsored by the American Chemical Society’s Green Chemistry Institute. The eco-friendly technique targets environmentally conscious clothing makers and proposes a more sustainable versions of … Read more

Code REDD campaign to save world’s threatened forests

Code REDD campaign to save world’s threatened forests Illuminates Rio+20 In the heart of Rio thousands of people from around the globe gathered on June 20 o support the launch of Code REDD, an emergency action campaign to save the threatened forests of the world, by dramatically increasing the demand for REDD+ (Reducing Emissions from … Read more

Aston Martin Vanquish. Mixing compelling design with impressive technology

Aston Martin introduces a new model. As the ultimate expression of Aston Martin design ethos, engineering innovation and technical ability, the new Vanquish points to the future, both in the way it looks and performs and in the materials used throughout its construction. Mixing compelling design with impressive technology, Vanquish takes its lead from themes … Read more

Speaking about luxury with Valerie Mouawad – co-founder Norma Ishak

We had the opportunity to speak about luxury , precious materials and the timeless elegant  pieces with Valerie Mouawad, co-founder Norma Ishak  – a luxury accessory line that celebrates the individual style and personality of the contemporary woman. How the whole story of Norma Ishak started ? It is a family brand. What are the … Read more

And Dior created woman. Dior ADDICT Fragrance Director’s cut

Dior moved from Château de Versailles to the summer residence in Saint-Tropez for 2012 version of Dior ADDICT Fragrance video inspired by Roger Vadim work. “Dior created woman” with the help of Daphne Groeneveld, “Best Dutch Model” known for appearing on the 2010 December/January cover of Vogue Paris alongside Tom Ford. The young woman played … Read more

60th anniversary of Giraglia Rolex Cup: Celebrating sixty in style

The 2012 Giraglia Rolex Cup was be 60th anniversary of the event and the 16th edition to be sponsored by Rolex, which has been a partner of the event since 1997. The 60th Giraglia Rolex Cup consisted in a serie of inshore races in the Gulf of Saint-Tropez, followed by a 241nm offshore race via … Read more