Timeless Beauty expo: Van Cleef & Arpels in Paris of the East

‘Timeless Beauty’: Van Cleef & Arpels offering China an insight into its legacyOver one hundred years of high jewellery at Shanghai’s Museum of Contemporary Art

Luxury houses like Christian Dior, Bvlgari, Louis Vuitton and Chanel have recently exhibited in Shanghai, often dubbed the “Paris of the East.”

Van Cleef & Arpels is the latest brand to announce a retrospective exhibition in Shanghai. Van Cleef & Arpels, which has eight locations across China, aims to benefit from country’s growing luxury market.

While Italian luxury goods label Bvlgari’s 125 Years of Italian Magnificence expo will run until April 17 at the Aurora Museum in Shanghai, Van Cleef & Arpels has announced the May launch of the Timeless Beauty expo at Shanghai’s Museum of Contemporary Art, announced AFP.