Time is a Jewel: Bulgari, Hublot, TAG Heuer and Zenith at 2022 LVMH Watch Week

@LVMH Watch Week; @LVMH luxury group

Bulgari, Hublot, TAG Heuer and Zenith at the third edition of LVMH Watch Week.

LVMH Watch Week is the first on the calendar of watch industry showcases, coming ahead of Watches and Wonders Geneva, which takes place in spring 2022.

The third edition of LVMH Watch Week took place online from January 24-28. LVMH Group’s four watchmaking Maisons – Bulgari, Hublot, TAG Heuer and Zenith presented their latest creations and distinctive ethos: bold sophistication for Bulgari, dynamic innovation at Hublot, avant-garde spirit at TAG Heuer and legendary expertise for Zenith.

Following the tremendous success of previous editions, 2022 LVMH Watch Week is now a must rendezvous for watch industry professionals around the world, a key event that complements traditional watch trade shows. This year’s edition featured a compelling lineup of presentations and reveals by each of the luxury watchmaking brands, targeting both journalists and retailers worldwide.

High-end clients and partners of the participating Maisons were be able to discover innovative updates of iconic models, along with limited editions and exceptional timepieces.


The latest creations from Bulgari embody the Maison’s singularly stylish aesthetic.

More than simply marking time, the Jeweler of Time exquisitely expresses its passage with superb craftsmanship and precious gemstones. With the Bulgari Serpenti Misteriosi, the Roman jeweler revisits the multiple facets of its iconic design, equipped with the new Bulgari Piccolissimo mechanical movement, a technological feat of miniaturization. The Lvcea Intarsio translates the distinctive blue and pink of the sky over the Eternal City, while the new Octo Roma Emerald Grande Sonnerie is a sparkling reminder that “Time is a Jewel”, a masterful fusion of sound and precious gemstones.

@Hublot The Big Bang Integral Yellow Gold Pavé designed from a single block of solid gold is the ultimate Haute Joaillerie must have.

@Hublot Big Bang One Click King Gold Diamond is crowned with a set bezel, the highlight is the hour markers – eleven diamond markers are set around the dial, leaving the 3 o’clock position for the date.

The fusion of gold and rubber

With the three pieces in the Hublot Big Bang Integral Time Only collection, Hublot has unveiled the first ever 40mm dial, while the six models in the Yellow Gold Collection capture the founding essence of the luxury watchmaking manufacture, a chic and sporty aesthetic elevated by the fusion of gold and rubber. The latest feat from the Swiss watchmaker is the Hublot Big Bang One Click 33mm range, proposing 12 different interchangeable calfskin straps in hues ranging from sober to intense to match changing moments with timeless style.

@TAG Heuer

TAG Heuer was spotlighting three new models in its legendary Autavia watch collection, created in 1962 for free-spirited adventurers. The luxury brand’s Aquaracer watch collection, which combines precision and reliability even in the most extreme conditions, welcomes new models including a limited edition featuring a color scheme by international tennis star and TAG Heuer ambassador Naomi Osaka.

@Zenith Defy Skyline watch



New timepieces from Zenith include the Zenith Defy Extreme Carbon with three interchangeable straps, the first ever full carbon fiber watch, ready for the future of auto sports thanks to its exceptional durability and performance. The Swiss Maison also pays tribute to its heritage with two new watch models. Zenith Defy Revival A3642 is an update of the very first Defy model, created in 1969, the year the iconic El Primero watch movement was introduced. The Defy Skyline evokes the night sky, a major source of inspiration for the visionary founder of the manufacture, Georges-Favre Jacot. The unique alchemy created by colored metallic dials and the shimmering spectacle of light from the engraved motif – a modern take on the “double Z” logo from the 1960s – adds a subtly captivating effect that transports the wearer to experience a different notion of time.

@Hublot for @2022 LVMH Watch Week