Porsche taking people on a sensory journey in a modern day music store.
To transport fans to”the true essence of Porsche”, the high-end manufacturer unveiled a pop-up modern day music store called “The Sound of Porsche: Stories of the Brand.” The Sound Of Porsche: Stories of the Brand” transforms space in Manhattan’s fashionable Meatpacking District into a modernized record store. The event space is divided into three areas: The Sound Lab Virtual Drive Experience powered by Bose, The Media Station, and The Design Corner.
The Sound Lab Virtual Drive Experience powered by Bose features the iconic Porsche 911 Carrera 4S Coupe. Visitors experience the 911 through sound and visual mapping, selecting a metropolitan melody (urban drive), country cadence (mountain pass) or racing rhythm (the Nurburgring).
The Design Corner area serves as a “blank canvas” where visitors can draw what the sound of Porsche means to them, then upload their designs to social media via #soundofporsche. Consumer-generated designs are featured in the space, and the winner of the best design will receive a trip to the Porsche Museum in Stuttgart, Germany.
“The Sound of Porsche allows us to connect with new people in new ways. We are taking people on a sensory journey,” said Andre Oosthuzien, Vice President Marketing, Porsche Cars North America, Inc. “By creating a modern day music store, we are enabling individuals to experience Porsche through telling video. Passersby can relax while taking in the films that signify the Porsche Brand experience. It’s a unique way of telling our story.”
The Sound of Porsche is open to the public from 10am to 6pm EST, September 16 through October 5 located at 446 West 14th Street, New York, NY 10014 in the Meatpacking District. New York is the first stop for The Sound of Porsche, which will also be showcased in London and Shanghai.
From September 17, Porsche announced a special exhibition called “Project: Secret!” dedicated to Porsche’s prototypes, concept cars, and never-built studies. Prototypes are as indispensable as they are confidential. Some are ahead of their time or just too bold, but they are never useless. These models can be experienced first hand in the Porsche Museum.