Emporio Armani Swissmade Watches – Craftsmanship. Proud of its first Swiss Made watches combining Italian design with Swiss watchmaking know-how, Armani house presents a video insight into the handicrafts used in traditional watchmaking. Tne video examines the Swiss artisans as they perfect the new Emporio Armani SwissMade watch collection. How a watch design is transformed … Read more
The Santos de Cartier marks 110th anniversary. How does a pilot tell the time without taking his hands off the controls? With the Santos wristwatch, created in 1904! The meeting between Alberto Santos-Dumont, an airborne adventurer with a boundless imagination and Louis Cartier, a designer who brought time into the public eye brought to … Read more
Harry Winston Opus 12 mechanical watch inspired from the Copernican Revolution Launched in 2001, Harry Winston’s Opus watch line is the story of partnerships between the brand and the most talented and innovative watchmakers. Each Opus timepiece represents a collaborative journey to reinvent the concept of telling time. Inspired by the Copernican Revolution, the 2012 … Read more
JAEGER-LECOULTRE – “Honey from the Vallée de Joux” A major player in watchmaking history since 1833, Jaeger-LeCoultre is the first Manufacture to have been established in the Vallée de Joux, Switzerland. From July, Jaeger-LeCoultre is the first luxury watch manufacturer to offer its own honey, an original souvenir and a unique product from the … Read more
Girard-Perregaux’s Young Watchmakers’ Tour stops in Paris Watchmaking is not an old-fashioned craft, and is certainly not a dying one either. Swiss luxury watch brand Girard-Perregaux aims to alter the image that many people have of watchmaking profession with “The New Face of Tradition” project and the story of 8 young watchmakers . The debut of … Read more