Limited-edition PATRÓN Mexican Heritage Tin is brought to life by a new artist. The seventh annual PATRÓN Mexican Heritage Tin honors the vibrant and modern traditions of Mexico in celebration of Hispanic Heritage Month. PATRÓN Tequila, the world’s number one super-premium tequila, is collaborating with the acclaimed and like-minded visionary—Mexico City-based sculptor, Sebastian—to unveil the … Read more
An Immersive Sonic Journey from Tequila Avión. The trailblazing tequila brand Tequila Avión brings a one-of-a-kind audio experience inspired by its latest release, Avión Reserva Cristalino, with the help of Iman Shumpert. Tequila Avión unveiled a new immersive audio experience that marries crystal-clear tequila and crystal-clear sound. Drawing inspiration from the global listening room phenomenon, … Read more
Tres Generaciones Tequila, created in 1973 to honor a century of the Sauza family’s commitment to their craft, has unveiled the second bottle in its Legacy Edition Series of tequilas: La Colonial Reposado. The series will introduce a new release annually, each celebrating the three generations of Sauza family members and their stories that … Read more
Top new ultra-premium drinks made for adventurous souls. Every new drink represents an escape – whether you’re sitting at a desk or have been surfing the same break on repeat – transporting you to the places you dream of. Tequila Eterno Verano Launches with An Ode to the Sun, Sea and Joy of Living Inspired … Read more
The Series 3 collectible is a celebration of the Weber Blue Agave plant from which PATRÓN Tequila derives. The coveted PATRÓN en LALIQUE series started in 2015 with the release of Serie 1, which was inspired by the PATRÓN tequila bottle design. Following the success of the first release, in 2017, Serie 2 was unveiled … Read more
Exclusive set of two cocktail glasses retailing at $1,000 will support nonprofit Playing for Change Foundation. Just in time for Cinco de Mayo, Tequila Herradura is launching its most extraordinary cocktail to-date with the launch of the Herradura $1,000 Margarita Glass for Good Project. The project is being created in partnership with Playing for Change … Read more