What is a metaverse stadium and why this Swiss luxury watchmaker needs one?

Swiss luxury watchmaker Hublot inaugurates its Metaverse Stadium. This is why you should explore this 360-degree virtual stadium. We all better get on board or risk being left behind. Partnering with acclaimed stadium architects, MEIS, and pioneering metaverse builders, Spatial, the 90,000 spectator, 1KM stadium is designed to showcase Hublot‘s love for football, design, and … Read more

Tourbillon with Three Flying Bridges Bucherer BLUE, a timepiece celebrating Girard-Perregaux’s virtuosity through a blue lens

In collaboration with Bucherer, Swiss luxury watchmaker Girard-Perregaux presents the Tourbillon With Three Flying Bridges Bucherer BLUE. This limited edition of 18 pieces, embodies our savoir-faire and craftsmanship as well as our quest for innovation, aesthetics and functionality. The Tourbillon with Three Bridges is considered the world’s oldest watch movement still in production, epitomizing the … Read more

Everything that comes out of his mind is a masterpiece. The new AIKON Tide Benzilla make no exception

The new AIKON Tide Benzilla exploits the use of colour to the max. Maurice Lacroix, Swiss luxury watchmaker based in the Canton of Jura and headquartered in Zurich, continues to spread the word about its ground-breaking watch, the AIKON Tide, releasing a new variant created in conjunction with Thai artist and ML Crew member, Benzilla. … Read more

Watches & Wonders 2022: For the first time in its history, Hublot explores the square watch

Hublot unveils new shapes, materials, colors and technical mastery at Watches & Wonders 2022 in Geneva, Switzerland. LVMH luxury group-owned Swiss luxury watchmaker Hublot unveiled its latest innovations at this year’s Watches & Wonders show. The Hublot Square Bang Unico line offers a stunning take on a new geometry for the Manufacture. The iconic Hublot … Read more

Luxury Watchmaker And High-End Toy Car Builder Join Forces

  Luxury watchmaker and High-end Toy car builder join forces to create a special motorsport collaboration on the occasion of the 78th Goodwood Members’ Meeting. From partnerships with Mercedes-AMG and the Mercedes-AMG Petronas Formula One Team to sponsoring GT and classic car races, IWC is closely involved with many facets of motorsport. In 2018, the … Read more

Mercedes-AMG x IWC unveil performance inspired chronograph

  This luxury timepiece is the latest product to celebrate the partnership that has linked the Swiss luxury watchmaker and the German car manufacturer since 2004. IWC Schaffhausen and Mercedes-AMG have launched the Pilot’s Watch Chronograph Edition AMG. The partnership between Mercedes-AMG and IWC has all the components that are needed for a successful and … Read more