W Hotels Tops 2013 L2 Digital IQ Index: Hotels; Intercontinental and Westin Tie for 2nd L2 Index measures digital aptitude of 57 hotel brands. W Hotels, InterContinental and Westin hotels earned the top spots in third-annual Digital IQ Index: Hotels study issued by L2, a think tank for digital innovation. L2 evaluated 57 prestige … Read more
Enjoy chocolate for yourself, then go ahead and share the love with family and friends. This Valentine’s Day, Godiva Chocolatier, one of the global leader in premium chocolates founded over 85 years ago in Brussels, Belgium, is honoring one of the greatest acts of love: sharing. Through their “Share the Love” sweepstakes, an engaging photo sweepstakes … Read more
goviral reveals best 100 brands in branded content Prada, Burberry and Louis Vuitton – most powerful luxury brands in branded content in 2012 New social channels and the explosion of video content have opened up doors for brands to own the conversation with their audience and bypass traditional gatekeepers (and in the process save millions … Read more
eBay Style: eBay Joins with Xiu.com to bring global style to China eBay, the world’s leading online marketplace, and Xiu.com, a leading Chinese online fashion and luxury retailer, launched a localized online shopping experience, called eBay Style. The new venture aims to “bring the very best of eBay to Chinese consumers, particularly in fashion”. Through … Read more
54 Percent of Top Brands Now Using Instagram More than half of the world’s top brands now view Instagram as a major part of their social strategy. Instagram has graduated from a ‘fun new social network’ to an integral component of a brand’s social strategy, according to Simply Measured’s quarterly study of Instagram. The mobile-only … Read more
Italy to sit down to ‘Parmigiano-Reggiano Night’ – la prima cena web 2.0 della storia Italian cheesemaker consortium designated October 27 as the ‘Parmigiano-Reggiano Night’ in Italy. The social media campaign is the first collective “web 2.0 dinner” in history, say the organizers, who asked all the cheese fans to prepare their favorite meal using … Read more