Social Media

From Kardashian to couture: how Balmain got its 21st-century buzz

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Olivier Rousteing, the fashion house’s 28-year-old creative director, explains why he’s obsessed with social media and star power

Top 10 sustainable food apps

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There are restaurant guide and calorie counter apps aplenty, but what’s out there for consumers with sustainability in mind?

The science of shopping: digital innovations shaping the future of retail

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Stroll the boutiques of Milan without leaving home, lay a bet by voice, try on a dozen frocks without taking your coat off… Technology will soon make all these possible

Together, let’s make a difference. The 2nd edition of White Ribbon for Women campaign

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All across the world, movements are underway to raise awareness, combat violence and change mindsets. However, much remains to be done to end Violence Against Women. Kering luxury group launched the second edition of the White Ribbon for Women campaign on social media, in order to raise awareness on the International Day for the Elimination … Read more

Instagram is Beauty’s hottest social platform

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Instagram is Beauty’s hottest social platform, with 79 percent of brands in the L2’s Index now present, up from just 29 percent in 2012, according to the fifth-annual L2’s Digital IQ Index: Beauty Report, which analyzes and benchmarks the digital performance of 85 global Beauty brands across Site, Digital Marketing, Social Media, and Mobile over … Read more