A person’s essence into a singular scent

With a new Selfridges’ Fragrance Lab concept scent shopping is getting personal. London department store Selfridges invited perfume fans to enjoy a groundbreaking new way to shop for fragrance as part of the store’s wider campaign The Beauty Project. According to Selfridges, “Fragrance Lab enables customers to claim their signature scent, having experienced a one-of-a-kind … Read more