It does not matter what type of business you are running or who you are targeting. You need quality marketing managers. They understand your brand, and they will find a way for people to feel the same. Whether you are running a luxury brand or you are starting a small business, you can’t afford … Read more
Luxury group PPR changes name to Kering. The new identity is the outcome of the transformation of PPR’s business, begun several years ago. No longer a diverse conglomerate, Kering “is a cohesive, integrated and international Group”. A new name for a new identity, says the conglomerate of luxury brands. Kering can be pronounced and understood … Read more
Yves Saint Laurent is set for name change. When Hedi Slimane was appointed Yves Saint Laurent creative director a statement explained that the designer had been given “total creative responsibility for the brand image and all of its collections.” But the move of the new Creative Director raise eyebrows. Slimane hopes to bring Yves Saint … Read more