Art of martini 2017: meet and be inspired by the world’s leading bartenders and club owners

Bartenders from Dallas, Las Vegas, Los Angeles, Miami, and New York City to bring their Innovative Cocktails to Ibiza for the Global Finals. The art of martini competition will see 60 innovative bartenders from countries far and wide face off to claim global martini-making victory this September in Ibiza. Art of martini competition called upon … Read more

Cocktail competition to uncover the most innovative elit martini cocktail in the world

Reinventing such an iconic cocktail like the martini is no easy mission. elit ultra-luxury vodka tours the globe in search of the most innovative, multi-sensory cocktail experience. The art of martini competition is back and is calling upon leading bartenders to create the most avant-garde interpretation of the classic cocktail, the martini. This announcement comes … Read more

150 years of “gioia di vivere”

Super-premium Gran Lusso for Martini’s 150th anniversary.  Synonymous with “gioia di vivere” (joy of living), Martini exudes a distinctly Italian mindset that has transcended beyond drinks to define an entire culture. The world’s leading vermouth and best-selling Italian sparkling wine marks its 150th anniversary with retail exclusives, commemorative labels, refreshing cocktails, one-of-a-kind collaborations and offerings … Read more