RIMOWA and Tiffany & Co. Collaboration: Genuine Innovation or Marketing Ploy?

RIMOWA Collaborates with Tiffany & Co. for a Luxurious Travel Experience. Is the RIMOWA x Tiffany & Co. Collaboration Worth the Luxury Price Tag? In the world of luxury, collaborations between renowned brands often generate significant buzz. The latest partnership between RIMOWA, a pioneer in refined travel accessories, and Tiffany & Co., the global luxury … Read more

What 2023 has in store for Digital Marketing

2022 is coming to an end, which means that it is time to start thinking about 2023. It intends to be a year that will surely bring myriad new opportunities and trends, some of which can already be seen at the end of the month. Within the Digital Marketing sector, some of the trends of … Read more

5 Effective Digital Marketing Strategies for Luxury Brands

More consumers are forgoing the traditional brick-and-mortar experience for the convenience and increased options that come with shopping online. This means every brand needs to maximize its presence online with effective digital marketing strategies. In particular, luxury brands need individualized yet data-driven strategies to keep themselves at the front of the pack. To stay ahead … Read more

Why and Where to Study Business: Tips from Field Experts

      Harvard Business School, along with other colleges that prepare entrepreneurs and marketing specialists, is full of students nowadays. They upgrade their classes with new tech and add up-to-date disciplines to the list of courses. One research shows that 1/3 of recruiters and HR staff think that they have increased their requirements for … Read more

Both Luxury Brands and Small Businesses Need Marketing Managers

  It does not matter what type of business you are running or who you are targeting. You need quality marketing managers. They understand your brand, and they will find a way for people to feel the same. Whether you are running a luxury brand or you are starting a small business, you can’t afford … Read more

The rise of the nano-influencer: how brands are turning to common people

It’s not just celebrities and YouTubers who are paid to plug stuff – now everyday Instagram citizens are being courted