Burberry wants to pioneer a concept that blends social media and retail in China Social media is becoming such an important part of the luxury customer journey, particularly in the inspiration phase, and retail needs to keep pace with this. Luxury fashion house Burberry and Chinese technology powerhouse Tencent have entered into an exclusive … Read more
The luxury industry faces a challenge like never before. The luxury market will face a difficult year ahead: Bain & Company expects that for the full year 2020, the market could contract between 20-35 percent, depending on the speed of the recovery. After falling by an estimated 25 percent in the first quarter … Read more
The inspiration phase of the decision to purchase is becoming increasingly important for luxury consumers. Burberry is continuously experimenting with digital innovation such as AR to create a more exciting experience and enhance personalised luxury commerce. Burberry has launched a new Augmented Reality (AR) shopping tool through Google Search technology. The AR tool … Read more
Luxury Group’s investment in a blockchain platform to help the entire industry to understand blockchain’s value for supply chain tracking and product authentication. LVMH could became the first player in luxury to adopt blockchain technology for product tracking and authentication. It’s the beginning of a new era for authentic luxury and that’s good … Read more
According to the World Economic Forum, “fifty percent of the world’s population is under the age of 30,” making Generation Y (also known as “Millennials”) the cohort for businesses to court if they want to maintain relevancy and increase profit in 2018 and beyond. Who are Millennials and How are They Changing the Luxury … Read more
Digital benchmarking firm L2 released its 9th annual Digital IQ Index: Watches & Jewelry 2018. The L2 report benchmarks the digital performance of 70 Watches & Jewelry brands. The report provides insight into the digital strategies of gray market and reseller sites as well as best practices for brands to enhance their digital investments in … Read more