Lotus Returns to South Korea: A Resurgence of Luxury and Performance. Lotus Cars, the renowned British sports car manufacturer, has made a triumphant return to the South Korean market, marking a significant milestone for the brand’s global expansion. The company has forged a strategic partnership with Kolon Mobility Group (KMG), a highly respected luxury and … Read more
Lotus Collaborates with Norton and Sons, the renowned Savile Row outfitter and bespoke tailor. To be unveiled later this year, the project is focued on light-weighting, performance-oriented contemporary design and sporting durability. Having celebrated its 70th year in 2018 and now undergoing a renaissance under new shareholders and management, Lotus Cars is a … Read more
Production of the Lotus Evija will start later in 2020, and the first year’s allocation is already designated to customers around the world. With state-of-the-art digital tools such as a new configurator, Lotus can accommodate customer preferences and requirements from anywhere in the world at the touch of a button. The starting point … Read more
The new Elise Cup 260 is the fastest Elise yet, and just 30 will leave the Lotus factory. The car is painted in Championship Gold to commemorate the forthcoming 70th Anniversary of Lotus. Not only is it the Elise Cup 260 the lightest-ever Elise Cup but it’s also the heaviest at speed. Race- derived and … Read more
Following the successful introduction of the Lotus Evora 400 and Evora Sport 410 to global markets, Lotus has unveiled its most powerful road-going model ever – the Evora GT430. Powered by a new development of the 3.5-litre V6 supercharged and charge cooled engine producing 430 hp, and benefitting from a significant hike in downforce, … Read more
A closer look at the Evora Sport 410. Designed to deliver both on track and on the road, the new Evora Sport 410 is a more focused variant of the class-leading Evora 400. From the mass of carbon fibre components covering the car from nose to tail as standard, including a revolutionary one-piece tailgate, to … Read more