Great designers thrive in difficult situations: Virtual Grand Prix Selection for Lexus Design Awards 2020

    “Great designers thrive in difficult situations, and help individuals and society deal with unexpected change,” – Paola Antonelli, Italian author, editor, architect, and curator. The luxury automotive brand continues its support of next-generation creators on this new platform. Lexus announced that the luxury brand is adapting their Grand Prix judging for the Lexus … Read more

Lexus has never made a soft-top car before, but it has spared no efforts for LC Convertible’s super roof

    Extreme testing: Multi-layered roof can be raised or lowered in 15 seconds A folding roof mechanism is usually expected to last around 10 years before it needs mechanical attention, but a Lexus calls for the best quality and reliability. That’s why engineers tested the roof to breaking point, finding that it could last … Read more

Lexus reveals the 2021 LC Coupe and amazing driving experience on Siberia’s frozen Lake Baikal

    Lexus hosts amazing driving experience for the RX SUV and LC coupe on Siberia’s frozen Lake Baikal.  Russian drifting champion Nikita Shikov pushes the limits of vehicle performance in ice driving display. The frozen wastes of Siberia are not usually considered a natural environment for Lexus luxury vehicles, but they provided the setting … Read more

A one-of-a-kind ride-on vehicle inspired by children with cerebral palsy

    Lexus and Cerebral Palsy Foundation Team Up to Create Child’s Accessible Ride-on Vehicle. Collaboration celebrates March National Cerebral Palsy Awareness Month with one-of-a-kind, ride-on car for child with cerebral palsy. Lexus and the Cerebral Palsy Foundation (CPF) create a one-of-a-kind ride-on vehicle inspired by children with cerebral palsy. For children with cerebral palsy, … Read more

What will the luxury “must have” requirements be 10 years into the future?

  From digital detox to trips into space, Americans’ notions of luxury are ever-evolving, says new Future of Luxury Report for the New Decade. Not long ago, electric lighting was considered a luxury. For that matter, so were mobile phones. But, notions of luxury often change with technological advancements and cultural shifts. With the start … Read more

Lexus Returns to 2019 Design Miami/ with onsite installation and innovative edible water droplets

  Lexus will bring the stunning LC Convertible Concept as part of the brand’s first commissioned installation for Design Miami/ with an exhibition titled SUNSHOWER. Rounding out their presence at the 2019 art fair, Lexus will continue the successful Lexus Art Series: Art and Innovation talks with Whitewall, now in its fourth year. Design Miami/ … Read more