Ingenieur Automatic ‘AMG GT’ edition – the first boron carbide watch

IWC Schaffhausen and Mercedes-AMG marked ten years of their partnership by presenting Ingenieur Automatic ‘AMG GT’ edition – the world’s first watch to feature a case made of pure boron carbide. The name and design of the 25 limited-edition timepieces pay tribute to the new Mercedes-AMG GT sports car. High-tech ceramic boron carbide is one … Read more

The new era of the Dolce Vita with Portofino Midsize collection from IWC Schaffhausen

Discover the new era of the Dolce Vita with Cate Blanchett, Emily Blunt, Zhou Xun, Ewan McGregor and Christoph Waltz who pay tribute to the new #IWC Portofino Midsize collection. Actors Cate Blanchett, Emily Blunt, Zhou Xun, Ewan McGregor and Christoph Waltz in one photography is a great spectacle. In the picturesque Italian harbour town … Read more

Homage to the champion of the oceans. IWC Aquatimer Chronograph Edition “Jacques-Yves Cousteau” adapted for two worlds

A man’s watch for a man’s man. IWC Aquatimer Chronograph Edition “Jacques-Yves Cousteau” IWC Watches celebrate the exploration of the deep by immortalising explorer, conservationist, and filmmaker Jacques-Yves Cousteau with their new Aquatimer Chronograph. IWC Schaffhausen shares not only a technological pioneering spirit and passion for perfection, but also the commitment to an intact environment … Read more

IWC Portuguese automatic edition Tribeca Film Festival 2013 one out of one

Rarely do people make the association between film and watches, yet both industries rely on a appreciation of time and the determination to make thousands of parts work in harmony behind the scenes, be it a sapphire crystal case or a cameraman’s lense. Swiss watch manufacturer IWC Schaffhausen (founded in 1868) celebrates the world of Filmmaking this … Read more

2013 IWC Laureus Sport for Good Foundation precision-focused nautical instrument

Laureus blue is a colour which has come to signify hope in a better future for disadvantaged children all over the world. It is no surprise the Swiss manufacturer IWC Schaffhausen decided to choose it for its seventh limited special edition watch in aid of the Laureus Sport for Good Foundation. “As a successful global … Read more

IWC launches Beijing flagship with Portuguese Sidérale Scafusia watch dedicated to Beijing

Swiss watch brand IWC Schaffhausen launches Beijing flagship Swiss watch brand IWC Schaffhausen launched its Flagship Boutique in Beijing, China. The unveiling ceremony in the Parkview Green Mall was followed by the premiere of an IWC Portuguese Sidérale Scafusia dedicated to Beijing. “Our new Flagship Boutique, now the second in Asia, takes IWC’s watchmaking heritage … Read more