Beauty queen: how Pat McGrath became the world’s most influential makeup artist

A self-confessed cosmetics nerd, Pat McGrath creates the looks for 80 major fashion shows a year. As she launches her first line, she talks about race, Instagram, her best friend Edward Enninful (the new editor of Vogue) and the influence of her makeup-obsessed mother Jean

Stella’s World: the season’s key looks brought to life via Virtual Reality

adidas by Stella McCartney previews Fall/Winter 2017 collection at the first Stella’s World presentation in Tokyo adidas by Stella McCartney presented the Fall/Winter 2017 collection via an immersive virtual reality experience set to bring the season’s key looks to life. A journey designed as part of the presentation of The Stella Mccartney collections in tokyo … Read more

Taylor Swift swan frolic prompts huge expansion in sales of inflatables

Demand for designer pool accessories – from doughnuts to unicorns – soars as shoppers splash out on social media props

Star Wars Battlefront II, Far Cry 5, Last of Us II and more: E3 2017’s most anticipated games

As excitement builds for the biggest hype-fest in gaming, here are the new titles we’re most looking forward to seeing more of

Millennial ‘influencers’ who are the new stars of web advertising

Beauty vloggers and cult celebrities are being courted by luxury brands

Snoop Dogg is modernizing Gin & Juice cocktails via creative influencers

Snoop Dogg and The Tanqueray TEN. Who are Snoop Dogg’s influencers. Known for its iconic green bottle and red emblem, Diageo-owned Tanqueray Gin house gave carte blanche to Snoop Dogg to choose ten creative influencers who will modernize gin lifestyle. Tanqueray Gin announces the launch of “The Tanqueray TEN” a collection of talented influencers curated … Read more