How instant makeup brands are creating a new beauty elite
Instagram innovators such as Pat McGrath and Kylie Jenner are revolutionising cosmetics – and becoming overnight billionaires
Posts Tagged 'Pat McGrath brand'
Beauty queen: how Pat McGrath became the world’s most influential makeup artist
A self-confessed cosmetics nerd, Pat McGrath creates the looks for 80 major fashion shows a year. As she launches her first line, she talks about race, Instagram, her best friend Edward Enninful (the new editor of Vogue) and the influence of her makeup-obsessed mother Jean