Armin Strom Tribute 1 FE Beauty is A Contrarian Bet On A Modern Dress Watch Revival

    The ‘Tribute 1’ is the latest offering in the ‘System 78’ collection, the entry point to the Armin Strom brand. It embodies the sensibilities of the co-founders of the revitalized Armin Strom, who were both born in 1978. Swiss watch brand Armin Strom unveiled a new timepiece that reinterprets the classic dress watch. … Read more

Graff Floral: Haute horology is combined with artisanal savoir-faire

Haute horology is combined with artisanal savoir-faire to create a feminine timepiece featuring a whirling sequence of exquisite blooms. This romantic and feminine watch design presented at Baselworld 2018 combines all of the world’s most complex métiers d’art techniques: enamel painting, micro-painting and extraordinarily intricate diamond setting. Available in four distinct colourways, pink, blue, purple … Read more

The élégante by F.P.Journe allows time to be stopped and started again, absolute dream of all watchmakers. Magical!

F.P.Journe has developed revolutionary horological concept.  The élégante by F.P.Journe embodies the intelligent watch   F.P.Journe produces Haute Horology movements visible through a sapphire case back that reveal their beauty, exceptional finishing and noble decoration. The horological expertise demonstrated in F.P.Journe watches and their exclusive assembly process are combined in the new “élégante by F.P.Journe.” … Read more

Brilliantly shocking: Haute Joaillerie Audemars Piguet Diamond Outrage

SIHH 2017: Audemars Piguet unveiled its new high jewelry watch called Diamond Outrage. For 2017, boasting the power of her predecessors and hundreds of brilliant-cut diamonds, Audemars Piguet presented Diamond Outrage – the third and final design in the trilogy of one- of-a-kind Haute Joaillerie timepieces. The watch manufacturer is once again disrupting traditional ideas … Read more

Ulysee Nardin Répétition Minutes Hannibal Westminster Carillon Tourbillon Jaquemarts 2015

Ulysse Nardin brings history to life @ Baselworld 2015. As Hannibal Barca was innovative in how he strategized to conquer Italy andother areas of southern Europe, Ulysse Nardin is pioneering in how it approaches haute horology. Hannibal’s epic march over the Pyrenees and the Alps by elephant, in the third century B.C. is an inspring … Read more