Gucci Introduces the Animal-free Demetra: A Luxury Bio-Based Material

New groundbreaking Demetra material is the result of Gucci’s desire to explore and innovate materials for the future. To mark Gucci’s first products made with Demetra luxury green material, three sneaker models – Gucci Basket, Gucci New Ace and Gucci Rhyton – have been introduced. Few games have had such an impact on street culture … Read more

Alessandro Michele’s latest Gucci Décor release adds a jolt of color to our home

Gucci Décor 2021 collection adds dining room staples. Scented candles in porcelain jars, lacquered chairs upholstered with embroidered seats, and double-sided screens crafted in wood and velvet. The powerful, romantic Gucci Décor collection of furniture, furnishings and decorative items from the Gucci luxury house is designed to dress living spaces in a way that is … Read more

Magic and alchemy: New eaux de parfum join Gucci’s Haute Perfumery line

  Gucci’s first scent to be presented in limited edition joins The Alchemist’s Garden luxury perfume collection. Crafted from the blend of high-quality natural extracts and modern molecules, each fragrance and formula in Gucci Alchemist’s Garden is inspired by the science of alchemy, telling the story of a place, a moment, or a memory. Captured … Read more

This apparel brand was named world’s most valuable for 7th consecutive year, despite a 13% brand value drop

    Total value of world’s top 50 most valuable apparel brands has declined by 8% as sector negotiates fallout from COVID-19 pandemic. Nike Does it Again Claiming Title of World’s Most Valuable Apparel Brand for 7th Consecutive Year. Nike named world’s most valuable apparel brand for 7th consecutive year, brand value down 13% to … Read more

Gucci x Ken Scott: oversized floral prints in a clash of colors

  Ken Scott was an American fashion designer who resided in Milan in the ‘60s and ‘70s where he created his colorful patterned fabrics and collections. Now a brand of Mantero, prints sourced from his archives enrich a selection of Gucci pieces. Ken Scott was known as the ‘fashion gardener’ for his oversized botanical prints … Read more

#30wears: This pre-loved baby & kids luxury platform is extending the lifespan of pre-owned children’s clothing

  Kidswear Collective pop-up at Selfridges. The pre-loved baby & kids luxury website opens a 3-month pop-up in Selfridges, Oxford Street. Kidswear Collective encourages us to wear our garments at least 30 times. A popular hashtag (coined by Eco Age) currently trending called #30wears, encourages us to wear our garments at least 30 times. With … Read more