Why LVMH is Moving Its Watches to Milan Just to Trap You After Men’s Fashion Week

Forget the runways—Milan is officially trading fabric for gears. From January 19th to 21st, 2026, the seventh edition of LVMH Watch Week will descend upon the Italian fashion capital. After wandering through Dubai, Singapore, and Miami, the luxury conglomerate has chosen Milan to align with the energy of Men’s Fashion Week. This isn’t just a … Read more

Geneva Watch Days – the watchmaking sector’s only trade event in Switzerland in 2020

  17 emblematic luxury watch brands unveiled new models during Geneva Watch Days 2020. Geneva Watch Days 2020, the year’s most innovative multi-brand watchmaking event. The recent Geneva Watch Days marked the advent of an exciting new event featuring an innovative concept and format. The show brought together 17 very distinctive names in the world … Read more

Octo watch dressed in Bulgari’s high-end clothes

The iconic eight-sided case of the Bulgari Octo watch has new looks and high-end mechanical movements called the Bulgari Caliber BVL 193. The luxury house hopes the invention will help the brand to continue to position itself as a movement maker. Designed by the legendary Gerald Genta, who died in 2011, the Bulgari Octo was … Read more

Audemars Piguet Royal Oak 40th anniversary worldwide exhibition

Audemars Piguet – Royal Oak 40 years exhibition. From Avant-Garde to Icon To celebrate the 40th anniversary of Audemars Piguet’s iconic timepiece Royal Oak, the world’s first ever luxury sports timepiece, the Swiss Manufacture from Le Brassus in the Vallée de Joux has put together an ephemeral New York exhibition that explores the journey through … Read more