Versailles’ gardeners and Francis Kurkdjian unveil unique Perfumer’s Garden

Thanks to patron Maison Francis Kurkdjian, the Palace of Versailles is bringing its Perfumer’s Garden to life. LVMH-owned Maison Francis Kurkdjian, the patron of the Château de Versailles, unveils the unique Perfumer’s Garden creation. With the Perfumer’s Garden, visitors will have a chance to discover Versailles from a fresh bucolic perspective amidst a captivating garden … Read more

Fleur du Désert, the newest oud fragrance by Louis Vuitton’s Master Perfumer Jacques Cavallier Belletrud

Following Ombre Nomade, Les Sables Roses and Nuit de Feu, Louis Vuitton introduces Fleur du Désert, the newest oud fragrance by Jacques Cavallier Belletrud. “Jasmine, orange blossom, and rose were brought to Europe by caravan from different regions in the Orient. My idea was simply to state these natural wonders in their original setting.” – … Read more

The forgotten perfumery plants are an intriguing source of innovation

A unique R&D project seeks to rediscover and explore forgotten perfumery plants, and to evaluate the possibility of reintroducing them as present-day ingredients. The World Perfumery Congress (WPC)—the premier global event for fragrance artistry, ingredients, technology and brands—is returning in-person to Miami Beach, Florida June 29-July 1, 2022. L’OCCITANE presents ‘Forgotten Perfumery Plants: Fragrance Revelation … Read more

Guerlain announces revolutionary organic alcohol formula, eco-friendly bottles and new perfume unavailable to buy

  Unavailable to buy. Only for collectors: Guerlain Cherry Blossom by Kyoko Création – 2022 A perfume to celebrate hanami Each spring, the Japanese gather to admire the beauty of cherry blossoms. Guerlain celebrates this annual hanami tradition with an exceptional limited and numbered edition of Cherry Blossom in its iconic Bee Bottle. For the … Read more

The Fragrance Day 2022 to Galvanize Beauty Industry

  As Spring 2022 dawns with continued uncertainty and ever-evolving changes to the global landscape, there is renewed optimism, creativity and innovation in the multi-billion-dollar fragrance industry. The Fragrance Day event, launched in 2018, is presented annually by The Fragrance Foundation on March 21. Introducing consumers everywhere to the transformative power of fragrance, The Fragrance … Read more

Soul-hitting scents: To really stand out from the crowd, fragrances need to do more than just smell good

Today’s fragrances must tell a story, reflect our individuality, and stir emotions – be it empowerment, comfort or sensuality. To explore the relationship between emotion and fragrance, and understand what goes into creating the most captivating, soul-hitting scents of today, Selfridges’ beauty experts spoke to some of the greatest names in fragrance about their most … Read more