Ferrari Deserto Rosso pays tribute to the majestic beauty of the desert

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Ferrari pays tribute to the deep-rooted traditions of the Middle East Region with “Deserto Rosso”, a breathtaking video showcasing the majestic beauty of the desert celebrated by the stunning design of its cars.

The phrase Deserto Rosso is Italian for ‘Red Desert’, evoking both the crimson dunes of Arabia’s deepest deserts and Ferrari’s signature color which has stoked the passions of speed lovers for decades around the world.

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Captured in the deserts surrounding the Liwa Oasis, home to some of the highest sand dunes in the world, the film is set over 24 hours, from sunrise to sunset, depicting two California T models gracefully navigating the terrain of the mystical ‘Empty Quarter’, or Rub’ al Khali as it’s known locally.

The video showcases the sublime elegance, sportiness, innovation and exclusivity that has distinguished every California model since the 1950s, and lovingly embraces its subject theme, celebrating the breathtaking beauty and sublime diversity of the desert environment; a natural home for the iconic and utterly unique California T model.

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Waldorf Astoria Driving Experiences expanded.

Waldorf Astoria Driving Experiences expanded-

Following a successful test drive in 2014, Waldorf Astoria Hotels & Resorts shifts into the fast lane with the global launch of Waldorf Astoria Driving Experiences, now bookable for guests across North America, Europe, and the United Arab Emirates at 12 of the brand’s 26 hotels and resorts. The package includes access to new Ferrari, McLaren, Lamborghini, and Porsche models, tips from experienced racing professionals, and the opportunity to drive along beautiful pre-determined routes giving guests a truly unforgettable day on the road.

The expanded program provides is meant to provide a premier supercar driving experience that gives each guest the thrill of driving a Ferrari 458 Italia, McLaren MP4-12C, Porsche GT3, Lamborghini Huracan, and Lamborghini Gallardo. World-class professional racecar driver Didier Theys returns as the Americas Driving Director, in addition to two new award-winning Driving Directors in Europe and UAE – Vanina Ickx and Eric Van De Poele, respectively.

“Expanding the Waldorf Astoria Driving Experiences in 2015 is a great next step in bringing truly unforgettable moments to travelers all around the world,” said John T.A. Vanderslice, global head, Waldorf Astoria Hotels & Resorts. “Car lovers will relish the opportunity to drive these cars the way they were meant to be driven – on the open road and in the most stunning locales around the world.”

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Waldorf Astoria Driving Experiences expanded-luxury cars

Waldorf Astoria Driving Experiences expanded-2015

Waldorf Astoria Driving Experiences expanded

 

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