Millennials are much more interested in art than previous generations, and social media may be driving their attraction to it. Study.
Millennials are the most likely to own at least 1 piece of art but least likely to spend over 500 U.S. dollars on an artwork. Millennials are almost twice as likely as Baby Boomers to say they both know something about art (63% to 34%), and almost universally agree that they appreciate art, according … Read more
