Louis Vuitton unveils second Masters collection with Jeff Koons.
Monet, Turner, Gauguin are now showcased on luxury bags. Jeff Koons says it is a new way to experience art.
These luxury bags become canvases on which works by Masters are transposed.Louis Vuitton has unveiled the second collection of bags and accessories designed with New York artist Jeff Koons. Featuring masterpieces by Monet, Turner, Gauguin and others, this second Masters series will be available at Louis Vuitton stores and from the Maison’s online store starting October 27th.
Recognized as one of the world’s most influential living artists, Jeff Koons has situated this second series in the Masters collection within the heritage of Louis Vuitton, using the power of art to connect the present with a shared cultural history.
The Speedy, Neverfull and Keepall bags become canvases on which works by Masters are transposed, including Nymphaeus by Claude Monet, Ancient Rome: Agrippina with the Ashes of Germanicus by Joseph William Turner, Reclining Girl by François Boucher, Te Nave Nave Fenua (Delightful Land) by Paul Gauguin and Luncheon on the Grass by Edouard Manet. In addition, The Triumph of Pan by Nicolas Poussin will be available exclusively at the new Maison Louis Vuitton Vendôme flagship.
As for the first chapter, Jeff Koons has revisited the celebrated Louis Vuitton Monogram and added colorful finishes to each creation. The bags also have a tag in the shape of the artist’s emblematic Rabbit.
“With this collection, Jeff Koons proposes a new way to experience art by taking it beyond museums, affirming Louis Vuitton’s longstanding philanthropic and curatorial engagement with art,” said the luxury house.