Estée Lauder x Manchester United: An Unlikely Match Made in Beauty and Football Heaven

Estée Lauder teams up with Manchester United to engage extensive fanbase in China. In a surprising and exciting twist, the world of beauty is set to collide with the thrilling realm of football as Estée Lauder and Manchester United join forces to conquer new territory – China and the Asia Pacific region. Yes, you read … Read more

New Balmain Beauty’s Global Creative Brings More Than 25 Years Of Creative Experience

Hans Dorsinville Appointed Senior Vice President, Global Creative, BALMAIN BEAUTY. In September 2022, The Estée Lauder Companies Inc. and BALMAIN announced a license agreement to collaboratively develop, produce, and distribute an innovative line of beauty products that will speak to luxury consumers around the world: BALMAIN BEAUTY. The collaboration is expected to launch in fall … Read more

Business of beauty: Top 10 Performers in the beauty industry

At the top of the new ranking by Launchmetrics, Dior dominates with a MIV of $388 million between January and June of 2022 (…) Dior who surfs on success, especially thanks to Jisoo, who serves them as a muse and whose every post is a hit. The beauty industry is more competitive than ever; there … Read more

Tom Ford Beauty and Balmain Beauty Have New Leadership and Strategy

Guillaume Jesel Promoted to President, Global Brands, TOM FORD BEAUTY, BALMAIN BEAUTY and Luxury Business Development. The Estée Lauder Companies announced that Guillaume Jesel has been promoted to President, Global Brands, TOM FORD BEAUTY, BALMAIN BEAUTY and Luxury Business Development, effective immediately. Guillaume will report to Jane Hertzmark Hudis, Executive Group President and also to … Read more

Balmain and Estée Lauder forge a new space in luxury beauty

The Estée Lauder Companies and BALMAIN are Partnering to Launch BALMAIN BEAUTY. The Estée Lauder Companies and BALMAIN have entered into a license agreement to collaboratively develop, produce, and distribute an innovative line of high-end beauty products that will speak to luxury consumers around the world: BALMAIN BEAUTY. The collaboration is expected to launch in … Read more

Estée Lauder launches First Luxury Fragrance Collection with ScentCapture Fragrance Extender technology

@Estée Lauder First Luxury Fragrance Collection

Estée Lauder‘s first Luxury Fragrance Collection introduces a new world of scents inspired by the wonder of nature’s most breathtaking moments. The 8 exquisite fragrances are crafted with unique ingredients and designed to heighten your senses while illuminating your mood for up to 12 hours. Estée Lauder says that you should let your mind imagine them and let your senses feel them. The ScentCapture Fragrance Extender technology is specially formulated to allow each Estée Lauder scent to last up to 12 hours after a single application.

The new Luxury Fragrance Collection will take you away in one spritz.

Featuring a first-of-its-kind luxury fragrance innovation, ScentCapture Fragrance Extender technology, the scent lasts up to 12 hours.

When Mrs. Estée Lauder created Youth-Dew bath oil in 1953, she revolutionised the fragrance industry. Seventy-five years later, the brand carries on her legacy with the introduction of a new Luxury Fragrance Collection, eight extraordinary fragrances that take the wearer to enchanted, undiscovered places.

Uniquely crafted by some of the world’s most renowned perfumers, each distinct fragrance is a one-of-a-kind creation designed to ignite the imagination and unlock a heightened sensorial experience. Nature and science collide to keep each unforgettable moment alive with a first in luxury fragrance longevity. Estée Lauder’s new and exclusive Fragrance Extender technology is specially formulated to allow each scent to last up to 12 hours after a single application. In addition, each of the scents in the Luxury Collection were demonstrated in independent neurosensorial testing to evoke specific emotions in those who were drawn to them.

Estée Lauder Desert Eden fragrance brings to mind the breathtaking moment when the sun’s rays over the desert at dawn. The fragrance mingles the warm mystical scents of burning Incense, noble Sandalwood and sublime Turkish Rose, and that lasts up to 12 hours with the exclusive ScentCapture Fragrance Extender.

@Estée Lauder First Luxury Fragrance Collection

Dreamy as the night, delicate as the dawn. Meet Blushing Sands, the soft and sensual scent of Vetiver, Pink Pepper, and Musk Accord, a combination that transports you to dancing across the dreamy dunes, to prosper in a lush and warm oasis for the senses.

SenseTheMoment: you’re walking among plum trees under a moonlit sky and in one exhilarating moment, an irresistible breeze takes you sky high among swirling stars. Capture this feeling with one spritz of Sensuous Stars perfume.

Tender light perfume has notes of Citrus Green, Chinese Tea Accord, and Florentine that enhances emotions of Joy. The distinctive fresh scent of an exclusively crafted Chinese Tea Accord is surrounded by the ultra-luxe freshness of Bergamot and warm, velvety Florentine Iris. Inspired by the warmth and joy of sunlight.

Paradise Moon floral leather perfume is like an escape to a moonlit forest filled with unexpected temptations for the senses and rare, tantalizing flowers.

Radiant Mirage perfume envisions a timeless road taking you into a new realm of the senses. The more you try to describe it, the more it escapes definition. Creating a mirage, ever present, yet always an adventure just beyond reach. This fragrance has an optimistic, positive feeling. […] At its heart, the scent of Jasmine Sambac from China, whose dainty white flower belies its intoxicating aroma. It is surrounded by the warm contrasts of Australian Sandalwood and Indonesian Patchouli.