Tom Ford Beauty and Balmain Beauty Have New Leadership and Strategy

Guillaume Jesel Promoted to President, Global Brands, TOM FORD BEAUTY, BALMAIN BEAUTY and Luxury Business Development.


The Estée Lauder Companies announced that Guillaume Jesel has been promoted to President, Global Brands, TOM FORD BEAUTY, BALMAIN BEAUTY and Luxury Business Development, effective immediately. Guillaume will report to Jane Hertzmark Hudis, Executive Group President and also to Tracey T. Travis, Executive Vice President and Chief Financial Officer in her role of overseeing the company’s mergers and acquisitions strategy, for Guillaume’s Luxury Business Development responsibilities.

In this new position, Guillaume will continue to oversee TOM FORD BEAUTY and also be responsible for the overall strategic direction, global development, management and growth of BALMAIN BEAUTY. Guillaume will work closely with the leadership of BALMAIN to translate its visionary creative into a winning luxury beauty brand globally. In addition to his newly expanded brand leadership responsibilities, Guillaume will continue to play a key role in prospective acquisitions and investment strategy for ELC’s luxury business development.

“Guillaume’s exceptional understanding of aspirational luxury and his strong brand strategy expertise have been instrumental to the success of TOM FORD BEAUTY,” said Hertzmark Hudis. “This makes him well-positioned to oversee our new luxury brand, BALMAIN BEAUTY.”

With regards to this appointment, Olivier Rousteing, Creative Director of BALMAIN said, “Guillaume is one of the most creative and passionate executives that I have seen in the industry today and I know he will help build BALMAIN BEAUTY into a global beauty brand for all.”

Guillaume’s elevation to President, Global Brands, recognizes his tremendous talent in building coveted brands and hero franchises. With TOM FORD BEAUTY for the past eight years, Guillaume spearheaded iconic innovation and strategically expanded the brand’s reach around the world, firmly establishing TOM FORD BEAUTY as a powerhouse in luxury beauty. Most recently as Global Brand President since July 2016, Guillaume led the brand to achieve strong net sales growth on a compound annual basis and significantly improve ranking in each of global prestige fragrance and makeup. A Global General Manager for TOM FORD BEAUTY, who will report to Guillaume, will be announced at a later date.

Prior to leading TOM FORD BEAUTY, Guillaume spent a decade with M·A·C Cosmetics, where he contributed to propelling the brand to the #1 ranking in global prestige makeup. Guillaume also served in a number of other senior roles since joining ELC in 2000, including Vice President, Global Makeup Marketing, Estée Lauder, and Senior Vice President, Global and North America Marketing, M·A·C Cosmetics. At Estée Lauder, he led a collaboration with Tom Ford to create limited-edition collections that served as a precursor to the standalone TOM FORD BEAUTY.


Justin Boxford Appointed Global Brand President, Estée Lauder

The Estée Lauder Companies announced that Justin Boxford has been appointed Global Brand President, Estée Lauder. Justin succeeds Stéphane de La Faverie, whose promotion to Executive Group President was part of an organizational evolution announced last week. In his new role, Justin is reporting to Stéphane and will continue to serve on the company’s Executive Leadership Team (ELT).

“His successful track record of leading teams and growing brand aspiration make him the perfect leader to continue building on the outstanding growth and strength of our flagship brand.”

“Justin is a dynamic leader who brings to Estée Lauder proven prestige and luxury brand-building expertise, a deep understanding of the global business landscape and extensive background in transforming the online and omnichannel experience,” said Stéphane. “His successful track record of leading teams and growing brand aspiration make him the perfect leader to continue building on the outstanding growth and strength of our flagship brand.”

Justin joins Estée Lauder after almost six years at the helm of La Mer, where he drove outstanding results, boosting net sales to become a top-performing brand for the company, as well as solidifying its leadership in global luxury skin care. Under Justin’s leadership, La Mer has expanded and diversified its product portfolio, building multiple hero engines of growth, and successfully launching products that have strengthened the brand’s luxury architecture, from the new serum-strength The Treatment Lotion to the ultra-luxury Genaissance de la Mer™ regimen. Justin has also led the La Mer team to significantly advance claims, credentialing, and science positioning with breakthrough commercial innovation such as the recent pre-/post-derm campaign for The Concentrate.

Justin led the strategic expansion of La Mer across omnichannel platforms to reach new consumers via highly curated, luxury experiences enabled by digital. La Mer has elevated luxury experience standards on key platforms such as Tmall, and on new platforms in emerging markets.

At the heart of his tenure at La Mer, Justin is also credited with amplifying La Mer’s brand purpose through continued dedication to ocean conservation, illustrated by his implementation of sustainable initiatives into the brand’s business model, and a focus on driving awareness with purpose-led storytelling. Justin is recognized for championing La Mer’s purpose across every part of the business by fostering a culture of equity and inclusion internally, and by delivering value and meaning into the hearts of loyal La Mer consumers.

Since joining the company in 2004, Justin has held several leadership roles around the world and across multiple brands, regions, and channels. Prior to joining La Mer, Justin held the position of Senior Vice President, International, Estée Lauder and TOM FORD BEAUTY, and prior to then, Justin lived in Hong Kong where he led the same brands for the Asia-Pacific (APAC) region. Justin was instrumental in advancing the Estée Lauder brand’s digital, omnichannel, and local relevance strategies internationally, helping to achieve its position as the top skin care brand in the world. He also led the successful launch of TOM FORD BEAUTY internationally, including in China and APAC. Previously, Justin was Vice President, Estée Lauder, Travel Retail.

Tom Ford Bois Marocain by @TOM FORD BEAUTY