Dior opened its first exclusive makeup store

Inspired by the backstage ambiance at a Dior fashion show, this new beauty space melds modernity and audacity. French luxury maison Dior is targeting a younger clientele of millennials with the first exclusive makeup store opened by the fashion house. The concept boutique designed in Paris is located in New York in the landmark Westfield … Read more

The power of Dior color and its almost mystical impact on the eye

Peter Philips, Dior’s Make-up genius, is taking us on a kaleidoscopic trip through beauty history.

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Dior celebrates 50 years of history of makeup, style, and color in new book “The Art of Color.” The journey of Dior cosmetics is placed within contexts of fashion and art in twelve chapters presenting the evolution of color through the last five decades. The book photographed by Richard Burbridge, a photographer who has shot for Tom Ford, Chanel, and Cartier, presents Dior’s emblematic works from renowned artists and Dior makeup advertising campaigns. Twelve Dior key shades are illustrated in sumptuous photographs and compared to great works of art.

In 1949, the first “Rouge Dior” lipstick established the identity of the luxury House with scarlet lips that expressed a triumphant femininity. The mythic journey through the spectrum continued in 1967 when Dior named Serge Lutens Creative Director for Makeup and Image, beginning 13 years of unbounded creativity. In 1980 Tyen took up the bold exploration of colors, followed by Peter Philips, Creative and Image Director of Dior Makeup since 2014. The new book reveals their creative processes and looks in detail at the shades that have made color an integral part of Dior’s success.

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“Color has extraordinary power to communicate. With color you can express things that you could not put into words. I think color embodies emotions,” said Peter Philips.

Serge Lutens, Tyen, and the current head of Dior Makeup, Peter Philips are captured by master photographers such as Irving Penn, Guy Bourdin, and Richard Burbridge. The new hardcover book published by Rizzoli was edited by art director Marc Ascoli, responsible for the image branding of Jil Sander, Yohji Yamamoto, and Chloé, among others, and Jerry Stafford, a writer and creative director of Premiere Heure, an advertising and feature film production company based in Paris.

Painting, literary references, photographs, sketches, sculptures and advertising posters all engage in a rich- hued dialogue.

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Selfie-time: ‘Light Pulsion Technology’ to make your face extra photogenic

For that camera-ready look: DiorSkin Star. In order to make the face extra photogenic, ‘light-boosting’ products like the new DiorSkin Star by Christian Dior can make you 24/7 camera-ready, correcting skin tone, evening out color and textural imperfections. Diorskin Star is the first Dior brightening foundation inspired by the professional illuminating techniques of the makeup … Read more

Dior’s New-York Cruise. Cruise 2015 silhouettes at Dior marina

The Dior woman strides out full of self-assurance. The Manhattan skyline was the backdrop for the presentation of Raf Simons’ Cruise 2015 collection for the House of Dior, the first time the creative director had taken a Paris Resort collection to Brooklyn. “In order to arrive at the Dior marina in Brooklyn where the dockside … Read more

The “Golden Flower” winter makeup look

BENEATH THE LIGHTS OF VERSAILLES… Dior ‘Golden Winter’ Christmas Makeup Collection: ideas for your makeup look this holiday season. This winter, gold is the beauty king, bringing the promise of splendour and dreams. Gold-tinged eyes, a luminous complexion, couture nails, and metallic lips are the recipe for a perfect winter makeup in trends suggested by Maison … Read more

Beauty is fun: Tetris game with new Dior beauty collections

Retro gaming with Dior After Chanel’s “Beauty Robot” and the “Shade Parade”, here comes a new game-inspired movie from Dior Cosmetic House. “Dior Games” is a short film inspired by the legendary games of the 70s and 80s: Tetris, Pac-Man, Pong. Set against the musical background of La Roux’s “Tigerlily,” the Dior lipsticks, gloss, eye … Read more