How labeling products as user designed backfires in the Context of luxury fashion brands. Haute couture devotees buck the trend for user-designed fashion, according to a new study published by the American Marketing Association. Crowdsourcing fashion only works for mainstream brands – try selling an haute couture devotee a user-designed Gucci purse and she … Read more
The new Maecenas of our days are big fashion houses. After Salvatore Ferragamo, Tod’s, Diesel, and Gucci, now comes the news that Rome’s nearly 300-year-old Trevi Fountain gets $2.9 Million facelift with the help of Italian fashion house Fendi, which was founded in Rome in the 1920s and is now part of LVMH French … Read more
Life Ball Fashion Show 2012 20 years on, the Life Ball in Vienna has become an internationally acclaimed major event and an established recognized platform in the fight against the HI virus. This year’s Vienna Life Ball has the theme “Fight the Flames of Ignorance“. The 20th Life Ball is dedicated to the element of fire – … Read more