The past week in luxury retail has underscored a sector in agile transition—strategically shedding what no longer serves, embracing cultural cachet, and redrawing the boundaries of what defines “luxury” for modern consumers. From De Beers’ decision to shutter its lab-grown diamond venture to ThredUp’s entry into the digital vintage pop-up space, the industry is signaling … Read more
De Beers announces Lupita Nyong’o as its first Global Ambassador. The Academy Award-winning actor stars in the new brand campaign, De Beers: Where It Begins, which tells the story of the only global luxury brand that starts at the source. As a core element of the partnership Nyong’o will support De Beers’ Building Forever commitment, … Read more
The beauty of this collection is that there is no prescription about who should wear these jewelry pieces. De Beers RVL is the latest collection from the luxury jewelry house. Bold and modern in design, the new collection invites everyone to celebrate the essence of who they are, revealing their individual character through styling and … Read more
Ariana De Bose, Jessica Chastain, Alexandra Daddario and Hannah Waddingham Shine in De Beers at the 2022 Screen Actors Guild Awards. De Beers Jewellers natural & responsibly sourced diamonds shined on SAG Award winners Ariana De Bose, Jessica Chastain and Hannah Waddingham and SAG Award Ambassador and nominee Alexandra Daddario at the 28th annual Screen … Read more
New Research Highlights Generational Shift In Attitudes Towards Provenance Of Luxury Goods. New research published this week in De Beers Group‘s latest Diamond Insight ‘Flash’ Report highlights that consumer attitudes towards provenance are changing as younger generations value ethics and sustainability assurances beyond simply knowing where a product originated. This new research by De … Read more
With #BlackIsBrilliant, De Beers diamond group provides a platform for Black designers. De Beers Group x RAD launch #BlackIsBrilliant. American actress Kiki Layne Launched ‘Black Is Brilliant’ With RAD And De Beers Group Featuring Jewelry By Afrofuturist luxury brand KHIRY At The 2021 Metropolitan Museum Of Art Costume Institute Benefit. RAD x De Beers … Read more