Creed Aventus

Kering Beauté Acquires High-End Luxury Heritage Fragrance House

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Kering Beauté Is The New Owner Of The Largest global independent player in the fast-growing high-end luxury fragrance segment. Established in 1760 by James Henry Creed, the House of Creed is the largest global independent player in the high-end fragrance market. Creed possesses a distinct collection of timeless and sophisticated perfumes, including the iconic Aventus. … Read more

Esxence 2013: Fleurs de Gardenia by Creed – a perfume’s portrait of how love was… and can be again

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Esxence 2013: Creed rewrites romance the way it was The house of Creed (established in 1760), one of the oldest perfumeries in the world, revived the innocence and the first bloom of love with new Fleurs de Gardenia fragrance for women launched during Esxence – The Artistic Perfumery Event held in Milan in March. Olivier … Read more