The Talismans For Our Times: TAG Heuer Carrera Chronograph Year of the Rabbit Will Work As Your Lucky Charm

Released to commemorate the 2023 Lunar New Year, the new TAG Heuer Carrera Chronograph Year of the Rabbit infuses the refined sporty heritage of the Carrera with delicate symbols representing the cunning and cute animal in a very special celebration of the incoming sign. Luck, joy, passion, boldness: the new TAG Heuer Carrera Chronograph Year … Read more

Porsche x Tag Heuer to jointly approach both sports competitions and high-end products

    With this alliance, Tag Heuer and Porsche finally come together officially after decades of close encounters. Porsche and the Swiss luxury watch manufacturer Tag Heuer have joined forces in a strategic brand partnership. Within the framework of the holistic and long-term alliance, the premium manufacturers intend to jointly approach both sports competitions and … Read more

Celebrity Cars

  Male celebrities have always been known to love cars. With Lil Wayne’s Cadillac CTS, his Veyron, his Aston Martin as well as his all-famous Bugatti that he wrote a song for. One can’t deny male celebs love their cars. They also do tend to buy either the most expensive or the fastest or a … Read more

50 years of Tag Heuer Carrera

2luxury2 at Baselworld 2013. In 1963, Jack Heuer, the man responsible for some of the most groundbreaking advances in sports timekeeping, turned his attention to the specific needs of professional motor-racing drivers. A long-time fan of and participant in the sport, he knew exactly what was needed: a wide-open, easy-to-read dial and a shock-resistant and … Read more

Carrera by Jimmy Choo capsule collection of sunglasses

Jimmy Choo luxury fashion house has joined hands with eyewear brand Carrera, a leading brand of Safilo Group, a worldwide leader in the premium eyewear sector for sunglasses, optical frames and sports eyewear, to unveil an exclusive capsule collection of sunglasses dubbed, Carrera by Jimmy Choo. “We are extremely excited about this partnership which we … Read more

TAG Heuer launches first online shopping boutique

TAG Heuer launches E-commerce site TAG Heuer luxury watch manufacturer (a brand owned by French luxury goods conglomerate LVMH Moët Hennessy • Louis Vuitton), announced the launch of the first E-commerce site. Paying homage to the brand’s eight avant-garde retail boutiques in the U.S., the new online boutique will mimic TAG Heuer‘s “lifestyle lounge.” According … Read more