Brands count cost of celebrity ties after Johnny Depp and Maria Sharapova

Sponsors left in a dilemma over tennis star’s ban and allegations against the actor

Latvian born supermodel Karlina Caune to incarnate the modern Elizabeth Arden woman

Elizabeth Arden Signs Supermodel Karlina Caune as Brand Ambassador. Based in New York, the Latvian born model Karlina Caune is one of the most coveted faces in beauty and fashion. Caune has graced the pages of fashion magazines globally and walked the runway for the world’s top fashion brands. From December, Caune will be the … Read more

Glenmorangie expands partnership with golf legend ambassador

Glenmorangie expands ambassadorship with golf legend Tony Jacklin Glenmorangie distillery, Scotland’s single malt scotch whisky manufacturer, announced the expansion of World Hall of Fame golfer Tony Jacklin ‘s role from British to worldwide Brand Ambassador. Glenmorangie’s relationship with Jacklin is the brand’s latest initiative to connect aficionados of premium scotch whisky and golf. In 2012, … Read more

Krug Champagne appoints Master Sommelier Ian Cauble as first US brand ambassador

Master Sommelier Ian Cauble as the brand’s first US Ambassador Krug Champagne, the world’s first luxury Champagne House, has a first US Ambassador. Master Sommelier Ian Cauble will serve as Krug’s spokesperson in the United States, hosting a variety of tastings and training events across the country to inspire, educate, and share Krug’s champagne-making process … Read more

Jackie Chan to solidify the relationship between China and Embraer

Embraer delivered a Legacy 650 aircraft to world-renowned celebrity Jackie Chan for the Chinese market. Liveried with his iconic dragon logo, the aircraft provided an auspicious beginning to the Year of the Dragon in his home country. Jackie Chan, Embraer’s Brand Ambassador, will assist Embraer in promoting its entire line of executive aircraft, not only … Read more

Ambassadors Battle in 2011: Gwen Stefani, Natalie Portman, Blake Lively, Natalia Vodianova

Every season, the big brands fight to grab the most suitable faces and ambassadors for their future ad campaigns. Supermodels, actresses, singers, celebrities or adorable new-comer are smiling softly from the ad images. Their angelic faces will follow us discreetly for over several month of 2011. We’re going to look for the “G” from the … Read more