The pure-electric BMW iNEXT is presented as BMW’s building kit for the future

BMW presents iNEXT project – the company’s building kit for the future. BMW unveiled an initial design concept for the BMW iNEXT. To be built at Plant Dingolfing from 2021, the pure-electric BMW iNEXT incorporates all major strategic areas of innovation in a road-ready vehicle. According to Harald Krüger, Chairman of the Board of Management … Read more

2018 BMW Golf Cup International: Team Thailand defends title at the World Final

  BMW Golf Cup International is the largest international tournament series for amateur golfers. Every one of the 100,000 amateur golfers who tee off around the world in the BMW Golf Cup International has this magnificent opportunity in mind: qualification for the World Final, to which the BMW has invited the top performers from each … Read more

Instagram – an effective but underused platform for many luxury brands. Report.

  Instagram is the biggest single source for conversations around luxury brands, and for some over half of the conversation around their brand is on the platform, according to the 2018 Luxury Brands Report released by NetBase, a leader in social media analytics. Instagram dominance was especially prevalent in the beauty, fashion, and high-end retail … Read more

Confirmed for 2018: The new BMW i8 Roadster – the ultimate progressive sports car

BMW i is looking forward to welcoming the third member of the BMW i family. The ultimate progressive sports car in its final testing phase in BMW’s Plant Leipzig. BMW “i” brand serves as an incubator for innovations and the latest technologies. In 2018 the BMW i8 Roadster will unlock the door to a whole … Read more

The prestige car exhibition is back on track at Monaco Yacht Show 2017

Car Deck: the exhibition of prestige cars at the 2017 Monaco Yacht Show. The 2017 Monaco Yacht Show dedicates a part of the exhibition to showcase prestige cars reserved for the superyacht clientele. For the 27th edition, about fifteen distinguished and high-performance cars unveil on Quai Antoine Ier, Port Hercules, Monaco. Set alongside the Show’s … Read more

Zero-emissions mobility on two wheels: BMW Motorrad X2City

This new kick-scooter with electric auxiliary drive is light and compact and takes its rider where he wants to go regardless of traffic back-ups, shortage of parking space and public transport timetables. With a top speed of up to 25 km/h and an electric range of around 25 to 35 kilometres, the BMW Motorrad X2City … Read more