BMW’ Paris flagship store to target tourists as well as car buyers

BMW’ Paris flagship store to try to emulate the Apple retail experience   The BMW Group celebrated the grand opening of its first new BMW Brand Store in the most luxurious area of metropolitan Paris in the Avenue George V tonight. The store, set to be the first of an Apple-like network of ‘experience stores’, … Read more

BMW, Audi, Volvo, Mercedes-Benz and Lexus top the first edition of the World Luxury Index Russia

First official ranking of the most sought after luxury brands in Russia shows a strong interest for cars, and more specifically for luxury cars. BMW, Audi, Volvo, Mercedes-Benz, Lexus and Land Rover top the Top 50 most-searched for Luxury Brand in Russia ranking, unveiled by Digital Luxury Group in a first time partnership with Yandex, … Read more

BMW to sponsor first BMW Masters – a $7 million golf tournament in China

The BMW PGA Championship at Wentworth and German’s BMW International Open are the two European Tour events sponsored by BMW. The automotive brand is adding one more title sponsor. BMW is the patron of the newly sanctioned golf tournament in China. The first BMW Masters will be held at Shanghai’s Lake Malaren Golf Club from … Read more

From the future in the present. BMW’s sustainable vision of urban mobility at 1,618 Paris

i8 and i3: BMW’s sustainable vision of urban mobility The third edition of 1,618 Sustainable Luxury Fair (March 29th – April 1st, Cite de la Mode et du Design in Paris) was the perfect occasion for BMW to present its innovative, sustainable solutions and visionary mobility embodied by BMW i8 and i3 concepts. With the … Read more

Commitment to the Middle East: BMW opens its largest showroom in the world in Abu Dhabi

BMW opens its biggest showroom in UAE German luxury car maker BMW is showing its commitment to the Middle East and opens its largest showroom in the world in Abu Dhabi. The 35,000 sq m facility can accommodate the display of 80 new and pre-owned cars, 10 motorcycles, and features a private cinema-style theatre, Gloria … Read more

World Premiere: 2012 BMW M6 Convertible and Coupe

BMW Reveals M6 Convertible and Coupe BMW revealed M6 Convertible and Coupe with the first photos and official information. The new 2012 BMW M6 Convertible will be the first to reach US BMW Center showrooms in June 2012. The M6 Coupe is expected make its world premiere at the Geneva International Auto show in March … Read more