Immediately after Geneva Motor Show, the “i” concepts from BMW were exposed at 1.618 Paris Sustainable Luxury, marking the dawn of a new era in personal mobility for the automotive industry. Antoine Bourbonneux, BMW i Strategy Implementation Manager BMW Group France gave us a broad overview of “i3” and “i8” concepts in an exclusive interview. The BMW “i” range … Read more
i8 and i3: BMW’s sustainable vision of urban mobility The third edition of 1,618 Sustainable Luxury Fair (March 29th – April 1st, Cite de la Mode et du Design in Paris) was the perfect occasion for BMW to present its innovative, sustainable solutions and visionary mobility embodied by BMW i8 and i3 concepts. With the … Read more
From March 29th to April 1st, the third edition of 1,618 Sustainable Luxury Fair will celebrate new luxury: more etical, respectful and immaterial. As we said earlier on our Facebook page, the last preparations for 1,618 Sustainable Luxury Fairs in Paris were made until 18:00. At 19:00 the first guests arrived. What was supposed to … Read more