The future of beauty is as exciting for customers as it is for inventors

    The beauty brands are not only offering innovative, effective and aesthetic products. They are using new digital experiences to provide a better beauty experience. The future of beauty will be defined by limitless creativity, limitless tech, limitless agility, and limitless personalization. Powered by AI, the 360° immersion wall will allow viewers to surround … Read more

Estée Laundry: the Instagram collective holding the beauty industry to account

From copycat behaviour and cultural appropriation to a lack of diversity and unsubstantiated product claims, the beauty industry has its critics. And Estée Laundry is leading this ‘call-out’ culture

The latest trend in skincare: anti-pollution makeup sales soar

As city air becomes more toxic, sales of a new type of product are booming

Pot of gold: how the beauty industry fell for cannabis

CBD oil is cropping up in an increasing number of high-end creams, oils and even mascaras – but not all derivatives of the plant are created equally

From waiting lists to unboxing: the bizarre world of beauty Advent calendars

Forget chocolate – this year brands including Nars, Glossybox and Mac are counting down to Christmas with cosmetics. But are they really worth the (often hefty) pricetag?

Regime change: 10 steps to perfect skin … but you might need a chemistry degree

The pursuit of a flawless complexion has gone far beyond cleanse, tone and moisturise. We venture into the baffling but fast-growing world of high-end skincare