First official ranking of the most sought after luxury brands in Russia shows a strong interest for cars, and more specifically for luxury cars. BMW, Audi, Volvo, Mercedes-Benz, Lexus and Land Rover top the Top 50 most-searched for Luxury Brand in Russia ranking, unveiled by Digital Luxury Group in a first time partnership with Yandex, … Read more
Audi Polo International Series for 2012 are the newest series of Polo Internationals created by the Hurlingham Polo Association (HPA), the sport’s governing body, and Audi. The newly created series will feature three Internationals for the season with each taking place at different venues across UK. It will include the newly named Audi International at … Read more
Audi made an important step towards future electric mobility in China. Audi presented its first luxury-class e-tron concept car – a technology study known as the Audi A6 L e-tron concept at Auto China 2012 in Beijing, showing what a locally produced New Energy Vehicle from Audi might look like. The plug-in hybrid has a powerful … Read more
Audi A8 recently was honored in the first annual Connected World Connected Car of the Year awards, which spotlights vehicles with technology that strikes the right balance between safety, convenience, and infotainment. Chosen by the editorial team at Connected World magazine, Audi A8 was selected for its unmatched Audi connect infotainment system, now widely available … Read more
Why luxury buyers stay with a brand—and why they leave for another luxury brand: study Primary drivers of loyalty differed by brand Loyalty Differences by Gender and Age The 2012 New Luxury Vehicle Loyalty Study examines why luxury buyers stay with a brand—and why they leave for another luxury brand. According to the 2012 New … Read more
Audi announced a new advertising and marketing campaign to celebrate its innovative all-wheel drive technology, quattro™. Audi quattro is the top-selling luxury all-wheel drive system in the world, providing superior traction and handling and a balanced drive no matter the road condition. Audi is the only premium manufacturer to offer all-wheel drive on every one … Read more