Penélope for Loewe

Penélope Cruz Poses for Loewe Campaign Spanish luxury fashion house Loewe unveiled the long awaited Spring-Summer 2013 advertising campaign with 38-yo Penelope Cruz. The images were shot by Mert Alas and Marcus Piggott in Madrid’s Palacio Marqués de Villafranca and shows the actress with the newly released coralcolored Paseo bag (€1,400) and classic Amazon handbags. … Read more

Spanish roots: Penelope Cruz – the ambassador of iconic Loewe house

Penelope Cruz, the face of Spanish leather goods label Loewe Spanish actress Penelope Cruz, the flagship of the Spanish culture to Hollywood, has signed a deal to represent Spanish leather goods label Loewe, led by creative director Stuart Vevers. Shot by fashion photographers Mert & Marcus, the first visuals of Loewe’s spring-summer 2013 collection feature … Read more

Agent Provocateur is exploring a more romantic side for spring

Agent Provocateur 2012 spring – summer ‘softer’ campaign British luxury lingerie label Agent Provocateur targets a more romantic clientele this spring with an ad campaign that features French actress Mylène Jampanoï (31). The new Agent Provocateur’s campaign wants to re-introduce the sensuality and flirtation of the 70’s. “I was looking at photographer David Hamilton’s images … Read more

L2 DIGITAL IQ INDEX : European Niche Fashion

L2’s inaugural study of European fashion brands reveals that the digital competence of the continent’s niche fashion brands lags that of their larger, more established global fashion peers. The ranking measures the digital aptitude of 46 European niche fashion brands with annual turnover between €25 million and €250 million. Brands were measured on 350 data … Read more

Agent Provocateur Les Fleurs du Mal: listening to Slayer whilst reading Italian Vogue

Agent Provocateur lingerie celebrates the launch of Soiree Collection 2011-2012 in a horror movie style. Vampires-amazons seduce the good housewife and transform her into an agent of erotic challenges. The short film “Les Fleurs du Mal” was made by Justin Anderson and produced by Epoch London.   “Putting horror together with Agent Provocateur seemed like … Read more

The sexiest lingeries: a few grams of the art of seduction

Bordelle, Agent Provocateur, La Perla, ID Sarrieri, Chantelle, Guia La Bruna, Carine Gilson, Intenzioni represent sounding names of the high-end lingerie market. Women appreciate their finesse of execution, exciting patterns, refined materials and the effect on others. If at the hearing of these brands you sturtle, the lookbooks will make you melt.   Bordelle With … Read more