The ultra-premium tequila segment continues to experience unprecedented growth. According to IWSR 2022 data, tequila category growth and premiumization is on the rise, with super-premium and ultra-premium offerings projected to represent 54% of tequila value share by 2026. Mayenda Is A New Luxury Sipping Tequila Was Crafted to Summon the Lost Flavors of Agave Featuring … Read more
PATRÓN Tequila Launches First-Ever NFT with BlockBar, World’s First DTC NFT Marketplace for Wine & Spirits. The Chairman’s Reserve offering from PATRÓN marks the first tequila brand available on the BlockBar.com platform. This special release has a truly one-of-one formula with tasting notes of honey, butter and caramel followed by citrus touches of orange … Read more
Whiskey Meets Tequila: Sagamore Spirit Releases Tequila Finish Rye Available for a limited time, latest Maryland-style rye whiskey from 100x-award-winning distillery offers hints of agave, honey, fig, and orange. Struggling with that age-old question, “whiskey or tequila”? Sagamore Spirit says why not both? With the calendar counting down to Cinco de Mayo, the award-winning … Read more
Due to its character, complexity and incredibly smooth taste, tequila experts around the globe have called Cierto the “World’s Finest Tequila.” Cierto Tequila crowned the “World’s Best Tequila” at the 2020 World Tequila Awards (WTA). Cierto Tequila by Elevated Spirits Company was crowned the “World’s Best Tequila” at the 2020 World … Read more
10 Years in The Making: Patron Extra Añejo 10 Años. PATRÓN Tequila Unveils Oldest Release in the Brand’s History Introducing: PATRÓN Extra Añejo 10 Años PATRÓN celebrates a new milestone with the release of the brand’s oldest tequila to-date— PATRÓN Extra Añejo 10 Años. This remarkably rare, limited-edition offering was aged for an … Read more
Billionaire tweets ‘visual approximation’ of bottle as company applies to use the name for tequila branded after the electric cars