Superior volumizing benefits via botanical formulations – Show Beauty decadent hair care regime

Show Beauty hair styling collection.

Tamara Ecclestone, the founder of Show Beauty luxury hair-care products promising the chance to look like multi-millionaires, expanded the brand with a chain of blow-dry bars.

The efficacious hair styling collection includes 11 volumising, thickening, conditioning and finishing products scented with a fragrance developed by iconic perfume house Givaudan.

“I don’t wear fragrance myself so I wanted to create a fragrance that you could spritz into your hair before you go out for dinner or from work out for drinks with the girls. My mum was a model and I used to watch her getting ready – that combined with my love of beauty products and noticing a gap in the market I knew I had to give it a go,” said Tamara about Show Beauty Decadence Hair Fragrance. This beautifully rich hair fragrance combines lush rose water with the lightest notes of coconut milk, caramel and almond butter, and a background of Madagascan vanilla, sensual patchouli and soft white musk. Packed with essential vitamins and minerals, it fights free radicals and colour fade, whilst jojoba oil enhances shine and restores hair’s natural strength and beauty.

Tamara introduced also an exclusive limited edition of Show Beauty’s best-selling product, Pure Treatment Oil with an embellished cap, covered in golden Swarovski crystals. The leave-in, multi-use formula contains argan oil which penetrates the cuticle to enhance the elasticity of hair. Use daily to style freshly washed hair, or apply on dry hair as an intensive treatment.

Skilled artisans have individually hand applied over 800 Swarovski Elements to each Show Beauty Treatment Oil lid, taking roughly 6 hours per piece.