Speaking about luxury with Adele Shaw – owner Adele Shaw/Society store in Paris

Many times I walked rue Jacob, passing by her shop and wondering if it could be her.
Until the day I stopped by, entered and started to laugh as she was so surprised to meet me after 25 years.
She did not changed at all and the way she laughed remind me all the laughing time we could have between the shows when I was a fashion model for Rech and Cacharel from Brussels to Hong-Kong. As I had so many questions I thought an interview could be the best thing to do to introduce Adèle Shaw to you and share her story listening to her evolution from fashion to luxury linen, in a store under her name in Paris. Above an interview with Creezy Courtoy and Adele Shaw.

What means luxury to you in one word?


What are your models or fundamentals in life which you will recommend to others?

To aim for the best and what you really want

What is your criteria for luxury in order of preference?

Original concept/design
Aesthetic qualities

What is your favourite luxury brand(s) and why?

Jaeger-Le Coultre

They fulfill the criteria for luxury quoted above and combine traditional values and aesthetics with modern technology.

Name 5 luxuries which are “indispensable” for you and why:

My perfume Caron..one of the best French perfumers and a good example of timeless luxury )

Japanese food…because it’s good and healthy!

My Society bed and bathroom linen …casual yet refined luxury. Traditional fabrics and ideas associated with innovative dyeing and finishing techniques achieve a wide range of colours, tones and sensorial pleasures

La Perla underwear (The style and cut are perfect and perfect quality)

My hairdresser! (Bruno Weppe, he really knows how to cut hair, a must when you have thick hair like mine)

Digital and Luxury. Love or Hate?

If I have to choose between Love or Hate, it would be the latter.

What means “digital” for you ?

Essentially a professional tool for communication and information.I would hesitate to purchase a luxury product on line which deprives you of the sensual pleasures attached to buying in a luxurious environment.

How will be luxury in the future ?

Less elitist I think , valued more on “worthiness” .

Some words about SOCIETY by Limonta

Limonta 1893, which began life at the end of the 19th century in Costamasnaga near Lecco, an area with one of the longest textile manufacturing traditions in Europe, is a group that focuses on innovation and creativity and has competence in the clothing, furnishing, sports, and automobile sectors.
Steadfastly committed to development and the pursuit of excellence it has, in almost 120 years, extended its business from jacquard cloth, through velvets and special fabrics, to flat textiles.
Its distinguishing feature throughout has been the care it devotes to its products and the qualitative excellence, both technical and aesthetical, it achieves.

From 1893 to date, the Limonta Group has always distinguished itself through its care for production processing, its creativity, and its capacity to reach advanced standards and diversify output. From its first collections of tapestries and jacquard cloth, it went on to weave gobelin, matelassé, and velvets, so acquiring unmatched experience.