The phenomenon of ASMR brings the sensorial nature of whisky to life

What if you could feel whisky’s taste with your eyes and ears alone? Autonomous Sensory Meridian Response ( ASMR) is a relaxation method based on acoustic stimuli. ASMR was used by Glenmorangie to revolutionize the whisky experience, inviting single malt lovers to “feel” the taste of three of its award- winning whiskies, The Original, The … Read more

Single malt Scotch whisky distillery to prevent the extinction of the European oyster

Glenmorangie initiates ambitious projects to purify all the waste water from whisky distillation. One of Glenmorangie’s new sustainable projects aims to prevent the extinction of the European oyster. The single malt Scotch whisky distillery in Tain, Ross-shire, Scotland, purifies waste water from production process. LVMH-owned Glenmorangie initiated two ambitious projects at the end of May … Read more

The rare and luxurious gift for the discerning whisky lovers: Tom Dixon for Johnnie Walker Blue Label

2017 Milan Design Week: Tom Dixon‘s capsule collection for Johnnie Walker Blue Label Acclaimed British designer Tom Dixon OBE has created The Johnnie Walker Blue Label Capsule Series previewed at the Teatro Manzoni theatre as part of Dixon’s exhibition at 2017 Milan Design Week. This is the second year that the two pioneers of craft … Read more

The Macallan Double Cask 12 Years Old. A refreshing style of whisky

The world’s ultimate luxury single malt Scotch whisky, introduced The Macallan Double Cask 12 Years Old to its core range in the U.S.. The Macallan Double Cask 12 Years Old is the distinctive new whisky marking the first time the Macallan distillery has used American Oak Sherry-seasoned casks as the most prominent flavor style in … Read more

World’s most daring whisky challenge

The Ultimate Ardbeg ARDventurer. The history of Ardbeg whisky house is intimately interlinked with that of Isley, the remote Scottish island known for rugged coasts and mist-capped hills soaked in Celtic legends. To reconnect with the sources that impart such unique tastes and aromas to this exceptional single malt, Ardbeg imagined an intrepid challenge, inviting … Read more