On the occasion of the 65th Cannes Film Festival, of which Marilyn is the figurehead, Chopard is unveiling an exceptional series of 25 unpublished photographs of the star by Milton H. Greene, along with a stunning tribute jewelry creation designed by Caroline Scheufele. 25 unpublished images of the amazing Marilyn, exhibited during the 2012 Cannes … Read more
Richemont Group Campus Genevois de Haute Horlogerie Richemont Group reinforces its roots in Geneva and its involvement in the local economy with an investment of over 100 million Swiss francs. The large and innovative project is called the « Campus Genevois de Haute Horlogerie ». The project will result in the creation of a 30,000 … Read more
Audemars Piguet – Royal Oak 40 years exhibition. From Avant-Garde to Icon To celebrate the 40th anniversary of Audemars Piguet’s iconic timepiece Royal Oak, the world’s first ever luxury sports timepiece, the Swiss Manufacture from Le Brassus in the Vallée de Joux has put together an ephemeral New York exhibition that explores the journey through … Read more
Converting women to grandes complications $21 billion Swiss watchmaking industry intends to transform the neglected female market into a lucrative customer base. From a market mostly dominated by simple quartz watches under $1,100, Swiss watchmakers at the Baselworld fair said they were now taking pains to design new collections of mechanical watches for women, especially … Read more
Tag Heuer unveils $3,700 luxury Racer smartphone with high strength and shockproof rubber chassis GT racing cars and F1 inspired Swiss watchmaking company Tag Heuer to create “the first luxury phone crafted for high performance.” Racer is a luxury smartphone that combines shockproof rubber with titanium and carbon fiber bridges for support and strength. Racer … Read more
Max Büsser of MB&F, one of the leading independent watchmakers of the presence, brought to BASELWORLD 2012 the latest Horological Machine – HM4 – and Legacy Machine 1. The HM4 RT version of the Horological Machine is a limited edition of 18 pieces in red gold and titanium – making it a most luxurious variation … Read more