La Dolce Vita Lamborghini way… but Hold the Electricity (For Now)

Lamborghini delays first EV launch to 2029 as electrified luxury automotive market is not ready, according to Lamborghini. Lamborghini’s decision to delay its EV might feel like they’re channeling their inner Italian stereotype: why rush when you can take your time and savor the moment? This leisurely approach to electrification reflects their belief that perfection … Read more

Which are the‘Noble Materials’ for Luxury Today?

Article By Philippe Mihailovich The Nouveaux ‘Nobles’? We have entered a new era that will change our world forever. Contemporary Luxury houses have been searching for meaningful, ethical and sustainable solutions to petrochemically-derived materials that could end up in wastefills. Do bio-based alternatives offer a real way forward? Bio-engineered fabrics may offer the most planet-friendly … Read more

Exploring the Convergence of Luxury and Tech at LVMH Dream Garden: VivaTech 2024

Europe’s Biggest Startup and Tech Event Is Exploring How Technological Advances in Data, Artificial Intelligence and Generative AI Help Luxury Industry. Europe’s biggest startup and tech event, VivaTech, is back with a bang, and leading the charge is none other than luxury giant LVMH. Set against the backdrop of innovation and creativity, LVMH’s Dream Garden … Read more

CES 2024: A Glimpse into the Future

The Future is ALL ON: CES 2024 Opens, Showcasing the Latest Innovations in AI, Sustainability and Mobility. CES 2024 is showing it is the venue to set the agenda for the year ahead in technology, business and entertainment, even powering a surge in global awareness as companies began debuting innovative technologies. CES 2024 has come … Read more

Patou Pioneers Sustainable Luxury: A Groundbreaking Partnership with Fairly Made

Setting the Standard: Patou and Fairly Made Redefine Transparency in Luxury Fashion. In a groundbreaking move towards sustainability and transparency, luxury brand Patou has become the first in its category to collaborate with green tech startup Fairly Made®. This visionary partnership marks a significant stride in the fashion industry’s quest for ethical practices, showcasing Patou’s … Read more

Beyond Fragrance: Why Are Luxury Perfume Brands Venturing into the Beetroot Sector?

What Drives Luxury Perfume Brands to Invest in the Beetroot Industry? Pour une Agriculture du Vivant: How Parfums Christian Dior, Givenchy Parfums and Kenzo Parfums support French farmers. Parfums Christian Dior, Givenchy Parfums, and Kenzo Parfums, esteemed houses within the LVMH group, are spearheading a transformative movement in the world of perfumery by joining forces … Read more